With so much interest in how social networks work, one begins to wonder if you have marketing potential within these social networks?
I've been watching social network for quite a while now. The truth is I'm a member of numerous social media web sites including https://www.linkedin.com and http://www.myspace.com/ just...
There has been a virtual explosion of social network websites previously year or two. Even the major people like Google, Yahoo and MSN are receiving into it.
With so much interest in how social networks work, one begins to wonder if you have marketing potential within these social networks?
I've been seeing social media for a while now. The truth is I am an associate of various social media sites including https://www.linkedin.com and http://www.myspace.com/ simply to name two.
I joined partly because I wished to see what they were, but moreover to see on SEM what impact social network might have in the coming years. Dig up more on this partner URL - Click here: inside facebook.com/drjameseells.
I have been a member of various services for quite a while and the reach these sites have is amazing.
Like, from my LinkedIn network of seven people I have an extended network of over 12,600 people.
Suppose - I'm just a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch o-n TV to work I can offer to them.
Through my connections and their connections, I am related to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising possibilities exist for Social Network?
Well, let us have a look at MySpace.
MySpace is among the prime sites on the internet today. Visit is a rousing online library for further concerning why to look at it. It racked up 9.4 thousand page-views in August 2005 (significantly more than Google) and new customers are signing up at-a mind-boggling rate of 3.5 million monthly.
MySpace is typical of where todays 18-30 year old would go to manage their digital life. I-t allows people to publish photographs of themselves and their friends, produce a blog, list a common artists, watch and share videos, suggest things you can do and lists a set of people they consider friends. It's with this 'Friends List' where the majority of the possibilities lay.
All thirty million-plus customers of MySpace possess a friends site that lists people that person thinks their friend. This can be a set of individuals who they're interested in hearing from on a normal basis, in addition to talking to and about. They can send you emails, comment on your pictures, read your blogs, as well as leave messages that you can then give others when you add someone as your friend. That is the opportunity for quick feedback about you.
The capacity to include friends to your site is important for marketing to MySpace consumers. Based on Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This generation is growing up with out ever watched programmed media. 'They don't think in terms of the album, and they do not think in terms of the TV schedule. They think with regards to TiVo, P2P, AOL, and of-course MySpace.
You can see how this might grow.
Let's say you develop a MySpace account to share your product or service. You website about it and seek out your interests that may be shared by others. If you have an opinion about irony, you will perhaps hate to read about http://www.yelp.com/user_details?userid=lgtnxja-vzsbsow1zzs3uw/.
After this you ask them to be your friend. When they develop into a friend you start your 'gentle sell' begging your solution to them.
They start blogging and sharing it, as they grow to understand it. Quickly hundreds or even thousand of people are referring to you and your product or service. We discovered close window by searching the Sydney Sun.
Don't think this will work?
I would like to give some examples to you. There are lots of groups who've gotten their start MySpace. By simply hosting some of their music o-nline and blogging about themselves they created a following. Soon they'd document deals and contracts prearranged.
Naturally to make use of services like MySpace you'll need to have anything this target audience needs. If you don't then you probably should not put too much energy in to MySpace.
But that does not mean other social networking opportunities must be overlooked. As I mentioned above, LinkedIn is more of a professional introduction service. If your service or product fits here then by all means examine it further.
And you'll find the others also. Companies such as Flickr, Yahoo!s MyWeb, http://del.icio.us and more.
So if you have ever wondered what other online options could be out there, con-sider social media. Maybe it's the next great online marketing channel..
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